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Fig Equine

Agency Fig is a specialist equine marketing agency with deep roots in horse racing. The team delivers strategy, branding, social media and content creation, combining genuine industry insight with authentic storytelling and high-quality creative work. Fig Equine was formerly known as RVN Management.

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Fig Equine

Manes V Motors

SOCIAL CAMPAIGN

Manes vs Motors was a social-first campaign for The Curragh, pitting racehorse power against racing driver Max Hart to build excitement and attract new audiences to the Irish Champions Festival. Built around the ultimate test of horsepower, the concept combined cinematic action, competitive tension and playful storytelling, creating a thrilling head-to-head spectacle designed to stop audiences mid-scroll and drive engagement.

The Road to Cheltenham

SOCIAL CAMPAIGN

Agency Fig held full end-to-end responsibility for The Jockey Club's Irish road trip campaign, an annual content tour run in the lead-up to the Cheltenham Festival. Our scope covered the complete production cycle: pre-planning and route logistics across multiple training yards, liaison and access coordination with yards, trainers and connections, and story sourcing — identifying and pulling out the "hidden gem" narratives behind each horse and yard. On the ground, we delivered a mix of documentary-style interviews and fast-turnaround social cuts, filming across multiple locations over a week-long shoot.

Landrover Defender

PHOTOGRAPHY

We creatively led the production of campaign imagery for the Land Rover Defender in 2023, shaping the visual direction from concept and location planning through to art direction and final delivery. The majority of our imagery was approved by Land Rover’s senior marketing team, a significant achievement given the brand’s exacting global creative standards.

Manes V Motors The Road to Cheltenham Landrover Defender

Other work

Agency Fig is a specialist equine creative agency with deep roots in racing. We work across brand strategy, campaign concepts, graphic design, social media, photography, film, websites, print and race-day content.

From shaping identities and producing major campaigns to creating signage, sales materials and rapid-turnaround social edits, we understand how to bring the sport to life for owners, trainers, racegoers and wider audiences.

Our experience includes work with leading names such as The Curragh, Goffs, The Jockey Club, Gordon Elliott Racing and the Irish National Stud.

OUR SHOWREEL
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